The Geneva Motor Show is back after a four-year hiatus... Starting February 26th, the automobile will flex its muscles in Geneva! As with every show now, some manufacturers will be absent, that's true. The transition from internal combustion engines to electric batteries is intriguing. And the modes of distribution through digital technology are revolutionizing the "good old dealership" of car brands! But there is a trend that is turning everything upside down. The retro or vintage trend is taking over everything! It's making the heyday for manufacturers and their designers!

Will the neo-retro recipe, which worked so well with the Fiat 500 and the Mini, be just as effective with the R5, the 4L, and the Twingo at Renault? In any case, it will be on February 26th at the opening of the Geneva Motor Show that Renault will unveil its new electric R5 before its commercialization this summer!

This retro wave in the automobile industry has its unmistakable design markers! There are stylistic invariants: roundness for all these small city cars and a candy-like appearance with often soft colors on the bodies! The neo-retro potion worked wonders for the Fiat 500. Between 2007 and 2017, the group sold 2 million units of its new retro Fiat 500! Let's wish the same success to Renault's retro R5!

This retro trend in automobiles, but also in clothing, says a lot about the state of our societies... The vintage or retro is the symbol of a society, ours, that looks at its past in the rearview mirror, precisely! When we have trouble grasping the future and suffer in the present, then we take refuge in the past... that's one explanation; the other shows that the R5, the Fiat 500, or the Mini symbolize a blessed period of France in the 80s, a Fellini's Italy, or a Sean Connery's James Bond England... Times when these countries were nations in which it was good to live. What have we become?